Living Proof Color Care Shampoo is a sulfate-free, silicone-free color care shampoo that gently cleanses, nourishes and protects against UV, hard water and damage (which can cause color fading). This formula is designed to care, fortify and protect your hair.
- Color-optimized surfactant blend: Sulfate-free, limits the stripping of the hydrophobic layer of your hair
- Slip modifiers: Helps reduce the damaging effects of wet combing
- Healthy Hair Molecule (OFPMA): Helps hair stay cleaner, longer
- Fortify: Film formers & conditioning ester: Enhances and replenishes the protective hydrophobic layer of your hair
- UV filter: Stays on your hair after rinsing to protect against UV rays that damage hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color
- Ideal for all color-treated hair types
- It is sulfate-free, silicone-free, paraben-free, phthalate-free and cruelty-free.
- Color safe and safe for chemically treated hair
Living Proof Color Care Shampoo
Apply to wet hair. Lather. Rinse. Follow with Color Care Conditioner. You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo & Conditioner the next time you wash your hair post-treatment to help protect your color for long-lasting results.