No frizz shampoo is the first step to fighting frizz. Powered by OFPMA, our patented moisture-controlling molecule, to eliminate frizz by blocking humidity without weighing hair down.

 

Born in the heart of biotech, Living Proof.® was founded by world-class biotech scientists and beauty experts with one simple ambition: challenge conventional wisdom to solve your toughest beauty problems. With over 45 awards to date, Living Proof.® continues to develop innovative solutions that change the way our hair behaves, revolutionizing the world of beauty. For head turning, bliss creating and confidence boosting results.