MASK TREATMENT RESTORE 28G LIVING PROOF
Daily shampooing, heat styling, chemical processing, colouring and UV exposure all wreak havoc with hair strength, health and resilience. Over time, strands become brittle, dry and more susceptible to breakage – which is why we often reach for short-term synthetic cover-ups, which only exacerbate the problem. Oils and silicones are effective ‘quick fixes’ but only temporarily disguise the underlying damage – which is why Living Proof have developed a targeted range of reparative products, to fortify strands from the inside out. Their innovative silicone and oil-free solutions star the brand’s patented OFPMA – the proprietary technology that coats each individual hair with an ultra-thin, non-greasy shield that smooths, corrects and protects from root-to-tip, whilst re-establishing moisture balance and delivering UV and thermal protection up to 235°C. With regular use, hair is proven to become up to 20 x more resistant to split ends, as well as more glossy, lustrous and reassuringly envy-inducing.